Routine clarity.
A clean product-led route, made to keep the hair result and creator presence in the same frame.
Work / Haircare
Olaplex
Editorial Campaign Film · with Creative Studio Mimi
Hair transformation, framed like a campaign.
June and July 2025 hair films, cut as a compact creator set. The styling stays polished, but the rhythm keeps it native to the feed.
June 2025July 2025Editorial hairCreator set
BrandOlaplex
CategoryHaircare
ServiceEditorial Campaign Film
StudioCreative Studio Mimi
June + July 2025
Four films total
The June film leads the page in the hero phone. The July set adds three matching cuts below, so the four-film run reads as one compact campaign.
Result rhythm.
A second July angle with the same campaign polish, built around movement and visible hair texture.
Final variation.
The third July cut rounds out the set, giving the page a true mini-campaign instead of a single hero film.
Restore decision
Favorite film
Mimi said the latest favorite Olaplex video was removed. This review slot stays empty until the exact filename is confirmed.