Work / Skincare

Erborian

UGC · Product Stills · with Creative Studio Mimi

Three videos. Four million views.

Erborian's glass-skin story across three TikTok-native videos: a bare-skin glow hook, a calm routine, and a searchable how-to. Each one keeps the product visible while the numbers stay below.

Vertical 9:16TikTok nativeSkincare proofProduct stills
BrandErborian
CategorySkincare
ServiceUGC · Product Stills
StudioCreative Studio Mimi
Let’s create ↗ Scroll to discover ↓
TikTok performance

Three videos in feed

Open TikTok
Video 01 / Summer glow

Hydrated skin, light coverage, instant feed pull.

The strongest fast-reach result in the set, built around a clear product promise and a face-first beauty hook.

Views1.7M
Total play time1411h
Avg watch3.11s
Full video2.9%
Followers151
For You96.5%
1.5M total viewers, with 52% new viewers and a fully non-follower audience.
Female audience at 92%; strongest locations: Netherlands 48.7%, United States 18.6%, United Kingdom 9.1%.
View on TikTok
Open TikTok
Video 02 / Routine story

A calm skincare ritual that travelled through For You.

A softer routine-led concept with strong discovery distribution and a clear creator-read product moment.

Views560K
Total play time475h
Avg watch3.05s
Full video1.2%
Followers101
For You95.4%
Search added 2.2%, with traffic also coming from Following at 1.8%.
Top searches included "cool for the summer glow up" and "celeste", showing broader beauty-discovery reach.
View on TikTok
Open TikTok
Video 03 / Double cleanse

Glass-skin education with the biggest result.

A searchable how-to angle that made the brand and product category explicit without losing native creator energy.

Views2.1M
Total play time1755h
Avg watch2.85s
Full video1%
Followers212
For You95.4%
Highest saved-video signal in the set: 1,585 saves, plus 202 shares.
Search intent was brand-led: "erborian cleansing oil" 7.8%, "erborian" 7.5%, and "erborian skincare" 5.5%.
View on TikTok
Still-frame reference

Frame the stills

A photo-led collab can sit between the video proof and the final CTA: one hero frame, two tighter crops, all treated like a mini contact sheet instead of a loose image dump.

Erborian still-frame reference hero cropHero still
Erborian still-frame reference texture cropTexture crop
Erborian still-frame reference feed cropFeed crop
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